Lawrence Librando

MSL

lawrence@smartcounselingca.com | LinkedIn Profile

Chief Operating Officer

  • Strategic Leadership

  • Operational Oversight

  • Interdepartmental Collaboration

  • Tech Innovation and Improvement

  • System Management

  • Marketing Planning and Research

  • Content Creation, Online Presence, Digital Marketing

  • Brand Management, Metrics and Analytics

As a strategic healthcare executive with 24 years of distinguished military service, I bring proven leadership skills in crisis management, operational excellence, and organizational transformation to Smart Counseling and Mental Health Center. My journey from Manila to executive healthcare leadership exemplifies the transformative power of determination, service, and continuous growth.

Since joining Smart Counseling as Chief Operating Officer, I've orchestrated remarkable growth, driving 260% revenue expansion while maintaining our commitment to accessible, compassionate mental healthcare. My leadership philosophy centers on building sustainable systems that serve our clients and community, particularly military veterans and underserved populations who deserve exceptional care.

My extensive military career spanning combat deployments, multinational operations, and healthcare leadership roles has provided unique insights into mental health challenges facing our service members and their families. This experience and executive education, including a Doctor of Business Administration in Health Services (in progress), position me to bridge clinical excellence with operational innovation.

Academic credentials include advanced degrees in Leadership and Health Sciences, complemented by specialized training in crisis counseling, substance abuse program administration, and healthcare operations. This multidisciplinary foundation enables me to approach mental healthcare delivery through clinical and business lenses, ensuring Smart Counseling remains financially sustainable while never compromising care quality.

Beyond professional achievements, I'm grounded by 20+ years of marriage to my wife Fe and our four remarkable children. Their support fuels my passion for creating mental health services that strengthen families and build resilient communities. As someone who has personally navigated life's transitions—from immigration to military service to civilian leadership—I understand the courage required to seek help and the transformation possible through quality mental healthcare.

At Smart Counseling, we're not just providing therapy but building a movement toward accessible, destigmatized mental health support that honors each individual's journey toward healing and growth.